SPRING CAMPAIGN

EXPECTATION NOT REALITY

The Miami pop pastels and more toned down industrial tones create a complete vision of hyper-reality form of social media. The collection is a juxtaposition of realities.

Expectation not Reality is our fist campaign of SS18.  

photographs in campaign by @nathan_grace and @laurencollierphoto_

models in campaign:

@glenwoolsey

@bbyvgirl

Artworks showcase and question human dependency on technology. 90s mobile's, propaganda artwork and abstractions of identity all feature in our favourite collection to date.

‘The campaign was a lot of fun to shoot, we visited a few different locations around London and Brighton to capture the series'

'We found some great spots in Haggeston, which is actually round the corner from where I was born and grew up so it was a nostalgic shoot too.' 

For publishing inquiries please contact: admin@pilotapparel.co.uk

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