OFFICIAL LOOKBOOK

SPRING SUMMER 19

photos by: @Adam.ali27

'I OFTEN WONDER WHAT MY SENSE OF IDENTITY WOULD BE LIKE IF SOCIAL MEDIA HAD NEVER BEEN INVENTED.. BUT WE ARE SUCH CREATURES OF SELF PROJECTION, I BET WE WOULD HAVE FOUND A WAY TO SHARE OUR LIVES EVEN IF IT WASN'T THROUGH THE GAZE OF TECHNOLOGY'

'WE'VE COME TO A POINT NOW WHERE WE ALL KNOW NONE OF IT IS REAL..BUT IT DOESN'T SEEM TO MATTER'

'THE SNAPCHAT GENERATION HAVE BEEN PUSHED INTO A REALLY EXTREME MENTALITY THAT JUST WASN'T THERE 10 YEARS AGO. EVERYTHING IS TEMPORARY AND EXPIRES ONLINE, BUT EVERYTHING IS RECORDED AND SHARED. THATS A TOUGH WAY TO NEGOTIATE AN EXISTENCE'

'SOCIAL MEDIA HAS CREATED A WHOLE WORLD OF POSSIBILITY. OPPORTUNITY IS LITERALLY THERE FOR THE SEIZING. WANNA BE A PHOTOGRAPHER? DON'T WASTE £36,000 ON A DEGREE. WATCH YOUTUBE TUTORIALS AND SPONSOR A POST ON INSTAGRAM TO GET CLIENTS. THE ACCESSIBILITY AVAILABLE  FOR YOUNG PEOPLE RIGHT NOW IS GROUNDBREAKING'

'WHERE NEXT? IT'S ONLY EVER GOING TO BECOME MORE. WE ARE HARDWIRED THAT WAY. REGARDLESS OF HOW LONG WE ARE SPENDING ON OUR PHONES, REGARDLESS OF HOW MUCH MENTAL HEALTH IS AFFECTED BY SOCIAL MEDIA. ITS MORE. MORE SHARING. LESS PRIVACY. FEELING MORE CONNECTED'

'CAPTURING THE SAME ANGLE OF FOOTAGE, MISSING THE OPPORTUNITY TO EXPERIENCE WHAT WE ARE VIEWING FULLY. HALF THERE HALF CHECKING OUR SNAPCHAT/INSTA VID... THATS GOING TO BE GONE FOREVER BY TOMORROW AND NO ONE CARES WHAT YOU DID ANYWAY'  

'IT'S ALL RELATIVE'

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